Build your character
The actual click-path through OFMAI — create a character, give it a voice, and decide what to produce before you produce it.
- Create your character, step by stepA screen-by-screen walkthrough of the character builder — the six steps, the fields on each one, and the credits charged at every stage.
- Upload photos, or build from scratch?The two methods on the builder's first screen: what each requires, what each costs, and the honest case for choosing one over the other.
- Give your character a voiceThe optional Voice step: three acquisition methods at three prices, when it runs in the funnel, and how to avoid paying for one you did not need.
- Plan your first content batchThe library you should have before touching a social platform — how many images, which kinds, what it costs, and where to start given what the builder already produced.
Launch your accounts
Open accounts that survive their first month, and add links at the point where they stop costing you reach.
- How to warm up a new social media accountOne warm-up routine covers Instagram, Threads, TikTok, X and Reddit. Here is the shared seven-day sequence, the handful of genuine per-platform differences, and a clear line between documented rules and community folklore.
- When to add your link in bioWait until at least one post has genuinely travelled before you put a link on the profile. The strongest reason is arithmetic, not punishment — and the punishment argument is weaker than the internet claims.
- Why your link in bio needs a custom domainLink-aggregator domains are shared infrastructure, which means they get judged as a unit. Your own domain in front of the link page isolates you from other people's problems and takes about twenty minutes to set up.
Content that travels
Find posts that already performed, work out why, and rebuild them with your own character.
- How to Find Content Worth RecreatingA post with a million views tells you almost nothing on its own. A post with a million views on an account whose other posts get twenty thousand tells you everything. Learn the neighbour test, then use view counts to apply it in seconds.
- Recreate a Viral Video With Your Own CharacterYou have an outlier post and a one-sentence brief. This is the production step: pick a character, pick a mode, and get a version of that video with your own person in it. Two modes, two different pipelines, honest costs.
- Make Your Character TalkA character speaking to camera and asking a direct question reliably out-comments everything around it. The format is simple; the traditional production chain is not. This lesson covers both, and counts the steps honestly.
- Turn a Photo Into a VideoMotion beats stillness in almost every feed, and your existing photo library is the cheapest source of it. The catch is that ambitious motion looks fake and subtle motion looks real — this lesson is mostly about that.
Platform playbooks
The rules, cadences and quirks that differ per platform once your accounts are warm.
- Instagram Playbook for AI CreatorsCadence, format and measurement for an AI character's Instagram — plus the tracking habit that turns random posting into a repeatable pattern.
- Reddit Playbook for AI CreatorsThe only platform in this module where nobody has to follow you first — and the one where rules, not reach, decide whether your post survives.
- Threads Playbook for AI CreatorsThe one platform where replying to strangers outperforms posting — and the reply format that turns someone else's audience into your followers.
- TikTok Playbook for AI CreatorsThe shortest lesson in this module, deliberately. TikTok's specific contribution is how you rebuild a video that already worked — everything else is generic.
- X (Twitter) Playbook for AI CreatorsShort by design. X's real contribution is policy — sensitive-media labelling and AI disclosure — not tactics you have not already read.
Turn attention into revenue
Price your work, segment your audience, and handle the objections that decide whether people buy twice.
- Set Up Your Creator ProfileYour profile page is a storefront. Here is how to price the subscription, build an introductory offer that actually creates urgency, and organise a content library you can sell from in seconds.
- Segment Your Audience by ValueA tiered audience needs tiered attention. Set a time budget per tier, record what you learn, and manage the whole thing for lifetime value rather than subscriber count.
- Price Your ContentOne price is a compromise nobody chose. How to use anchoring, bundles and a defensible range so the same work earns what each buyer is actually willing to pay.
- Handle Objections and UpsellA declined offer is information, not a verdict. Ask open questions, justify rather than discount, hold a ceiling around 10–30%, and sequence your asks instead of making one big one.
Follow along in the product
The lessons that involve producing content use OFMAI. You get free credits on signup, so you can work through them without paying for anything first.
Start free